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I hired your resumé, and I ended up with you!

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I’m really not much of sports fan. I just figured out that the Florida Marlins are now the Miami Marlins when I saw their gorgeous new stadium on TV on opening day.

This fact may be surprising to people who hear me a lot, because I love to use sports analogies.

Not in that failed former athlete, Glory Days kind of way. My couple of years of kicking a soccer ball around and one year of high school track doesn’t really give me too much gravitas in that department. (I purposely chose the 100 yard dash because the gap from first to worst was only a few feet. I probably would have been lapped in a mile run.)

No, I just like the classic allusions to pulling a team together to achieve a common goal, giving it your all in the quest for victory and the various subtleties of acquiring, managing and coaching talent in a people-driven business.

The always insightful Steve Jones of Curtis Buck Associates is no sports analogy slouch (plus he has the athleticism to back it up), and his April 13 post  “Petrino and Ozzie – You Get What You Hire” made a great point:

Well, in the last week we have seen Bobby Petrino fired and Ozzie Guillen suspended and clinging to his job.  Neither of these scenarios should come as a surprise to anyone, yet both the University of Arkansas and the Miami Marlins organization’s acted as if they were taken completely by surprise.  There was an absolutely massive and very public record for both Bobby Petrino and Ozzie Guillen – the organizations knew very well who they were hiring.  And that is the issue – you get what you hire.  You get ALL of what you hire.

I agree with all of that. Sometimes, though it’s even worse. Sometimes, you don’t even get what you THINK you hired. Usually, it’s because you weren’t really paying attention.

I hired your resumé, and I ended up with you!

A colleague of mine once asked me to interview a potential portfolio manager as a replacement for someone who hadn’t worked out very well. Within 20 minutes I discovered that while the new candidate was smart and personable and had interesting experience inside another wealth management firm; she had never managed any client portfolios directly, she had no meaningful client relationship management experience and she had never worked in a role with a sales goal.

I politely thanked her for her time and told her my colleague would get back to her. I asked my colleague why she had advanced the candidate to this level despite her lack of direct experience.

“Well, her resume was impressive, she’s very smart and I really liked her”, he said.

“Sounds like the same thing you said when you hired the last person. How did that work out?”, I asked.

We had a long conversation, and he began to discover that he really wasn’t interviewing candidates, he was jumping to conclusions based on limited information, then selling the candidate on the job for which he had just convinced himself was a perfect fit.

You’re hiring the person, not the title

In my 2/18/12 post “What is the Talent Density of Your Team?” I referenced some quotes from a Netflix presentation on Culture. Another comes to mind here:

Lots of people have the title “Major League Pitcher”, but they are not all equally effective

This got me thinking– what if baseball teams hired like most of corporate America?

“Well, I see here that you came up through the Indians farm organization, great way to start…. uh huh, a couple of years with the A’s… so why are you leaving the Yankees? I see. Well, let me ask you this– we are looking for someone who can really deliver late in the game. Do you have any experience in close games, runners on base, no one out? OK, that’s great! So, hypothetically, you’re facing a left handed power hitter in a full count– what pitch do you go with in that situation?”

Crazy, right? We would already have all of the player’s stats and accomplishments and we would know exactly why we were hiring him, for what role, and what he is worth relative to his expected contribution to the team.

Not that hiring is perfect in sports, either.

You could always end up with Manny Ramirez.

Then end up “surprised” when he misses a game because he decided to go swimming with dolphins that day. As Steve Jones said, you get ALL of what you hire.

But that’s “just Manny being Manny“…

Oh, by the way– my colleague ended up solving his hiring problems after reading the book Who: The A Method For Hiring, by Geoff Smart and Randy Street. I recommend it for any hiring manager.

How to Rebuild Trust in Financial Institutions

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I always enjoy reading Ron Shevlin‘s work. He is a senior analyst with Aite Group, where they say he is

“…a recognized thought leader for his pioneering research on right-channeling consumer interactions, the impact of customer advocacy on future purchase intention, and developing sense-and-respond marketing capabilities to improve sales and marketing efforts.”

I’ll buy that.

I also read his provocative and funny insights on his blog Snarketing 2.0 , so I was pleased that he linked to my March 27 post Why Should Your Clients Trust You? in his April 3 post on The Financial Brand, titled 9 Critical Ways Financial Institutions Should Rebuild Trust With Consumers.

In his post, Shevlin says that he has concluded “…that “trust” is too complex a construct to boil down to a simple formula. Trust is multi-dimensional, comprised and influenced by many attributes.”  I agree– I cited David Maister’s formula for trust in my post not because it’s the complete mathematical computation, but because it’s great shorthand for thinking about the way your (and your firm’s) behaviors impact how your clients perceive and trust you.

Shevlin cites Aite Group’s research that found nine critical areas that financial firms must address. It’s only fair that you read his entire post in context to get the whole list, so I will only quote the top three here:

  1. Have friendly and helpful service reps
  2. Listen to problems and concerns
  3. Empower employees to fix issues

None of the items on the list are any more complicated than that. So why is it so difficult for financial institutions to drive trust and brand loyalty?

The simplest concepts are sometimes the most challenging to implement. And the larger your firm, the harder it is to do it consistently.

I still go back to the whole “divided by self-interest” part of Maister’s formula.

If you can only implement one great idea– make it creating and nurturing a culture that really understands client needs and delivers what they want and need, in their best interest.

It’s usually easy to figure out “what’s in it for the firm” in any given interaction. Focus on “what’s in it for the client”.

Why should your clients trust you again?

When Your Accountability Exceeds Your Authority, Increase Your Influence

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When I graduated from college and entered the workforce, I received some good advice from an older executive: “Make sure you don’t end up in a job where you have accountability without authority“, he told me. I nodded sagely as I drunk it in.

I even repeated the advice from time to time to other friends as they interviewed for jobs.

It took me quite a while to understand that as well intentioned as it was, it wasn’t always possible to follow.

It’s actually great advice to keep in mind in your discussions when you’re receiving a new job or a new assignment. You should ask questions to understand how your success will be measured and what the limits are for your authority. Can you replace team members if they don’t perform? Will you have a budget to acquire needed resources? What decisions can you make independently, and which ones do you need to defer to someone more senior?

But ultimately, every job has accountabilities that exceed its authority.

There will always be resources you don’t own, people who report to someone else and circumstances beyond your control potentially standing in the way of your success. Even your CEO can’t control the analysts who opine on your stock, your regulators, your customers, your competitors, or the economy; no matter how important any of those might be to your company’s success.

So what can you do?

Influence.

The best you can do is influence those around you.

Steven Covey talked about the circle of concern and the circle of influence in his book The Seven Habits of Highly Effective People . Your circle of concern can be vast– the economy, existing competitors, the threat of new entrants, your family members’ health, peace in the Middle East. And your circle of control is always smaller than you want it to be. Spend your energy trying to expand your circle of influence, rather than trying to expand your circle of control.

Your formal “authority” is limited to your circle of control. Your “accountability” is your circle of concern. If you’re a financial advisor with the accountability to grow revenue on your book of business by 10% this year, it would be easy to be overwhelmed by the the huge gulf between the relatively few things you can control and the huge amount of things that concern you.

Focus on increasing your influence…

…on your cients.

…on your co-workers.

…on your boss.

…on the world around you.

“The greatest ability in business is to get along with others

and to influence their actions.”

–John Hancock

Best of Bank Innovation 2012- Part 2

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Yesterday I brought to you some of the best thoughts from Day One of the Bank Innovation conference held last week in San Francisco.  It was a great event filled with some of the sharpest minds in financial innovation. Today, I bring you  some of the best ideas from Day Two, plus a few of my closing thoughts.JJatBI2012

Channel Agnosticism: Being Everything to Every Customer

“Multi-channel strategy is solving issues that exist in a single channel world…Think full service vs. self service, not traditional vs. alternative (channels)”

—Ginger Schmeltzer, SVP, Digital Channel Management, SunTrust Banks

“Be the right things to the right people in the right channel…Focus on optimization, not migration…” Think in terms of an analogy to eating:

  • Snacking- wherever, whenever = check your balances, transfers
  • Lunch- diverse, habitual and regular = online banking, bill pay
  • Fine dining- staff assisted =  important and meaningful decisions”

—Geoff Knapp, Vice President, Online Banking & Consumer Insight, Fiserv

“Mobilize and optimize– don’t miniaturize…Continuously evolve the experience as devices change…so many mobile capabilities to leverage– maps, GPS, messaging, speech input, camera, video, etc., etc.”

—Brian Pearce, SVP, Head of Retail Mobile Channel, Internet Services Group at Wells Fargo & Co

My Closing Thoughts

  • There continues to be a tremendous amount of innovation in the payments and transaction space, both from within the banking industry and from disruptive forces outside the industry.
  • Several speakers talked about moving beyond the efficient utility of flawless execution to creating more engaging experiences.
  • There was also increasing talk of creating more consistency in functionality and experiences across multiple channels (web, mobile, apps, mobile web and “real life”)– what Steve Jobs would have called an “ecosystem”.
  • Accordingly, financial institutions are beginning to integrate Big Data into the ecosystem (and vice versa), but most have a long way to go.
  • Most financial institutions are still in the early stages of integrating digital marketing and social media into their overall strategies, and many are still struggling with more basic concerns of sales and revenue growth, talent management and trying to figure out how to take market share from one another.
  • As far as I know, I was the only person in the room with a background in wealth management. I continue to be energized by how much white space there is to explore at the intersection of leadership, advice and technology.
Related articles

Best Ideas From Bank Innovation 2012- Part 1

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Last week I attended the Bank Innovation 2012 Conference in San Francisco. I met a lot of great people and picked up some new ideas. Here’s what stuck out for me (in a good way):

What Is “Banking” Today?  A Debate on the Future

“We need to marry the online experience to the real world experience– especially for high value transactions, while lower value transactions need to get more efficient.”

—Noah Breslow, Chief Operating Officer, On Deck Capital

“In essence, banking is a utility. Removing pain is a win. You need to give clients a reason to care…The key is to use data to predict what customers want, not dictate it.”

—Shawn Budde, Co-Founder & Chief Risk Officer, ZestCash

“We’ve reached the tipping point on electronic banking, but people need a better reason to go with a direct bank.”

—Dan O’Malley, Founder & CEO, PerkStreet Financial

“We should be trying to build brands that people want to be associated with. They should want to wear our logo because it says something about who they are.”

—Jeff Stephens, Founder, Tribed and CBC

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New Product Strategies & Possibilities


“We don’t have an ‘innovation department’. All 2500 associates are responsible for innovation.”

—Todd Sandler, Head of Product Strategy & Deposits, ING Direct

“Consumers want a lot of help, and they still look to banks for it. They are moving past transactions and history, and they want help and advice for the future.”

—James Shanahan, President, Shanahan & Associates, LLC

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Social Banking Without Being Insecure or Annoying

“Companies don’t blog, people do…we replaced logos with faces for our twitter responders and we expanded our 6AM-6PM coverage to 24×7…We pay more attention to sentiment rather than number of followers.”

—Darius Miranda, VP, Social Business Strategist, Wells Fargo

“We actually sat down and wrote 20,000 personalized emails…We got a 40% response rate”

—Josh Reich, CEO, Simple Finance Technology Co. / BankSimple

“You have to think anywhere/anytime and you have to be authentic…You have to connect your brand to employees first. You have to work inside out.”

—Eric Rinebold, Industry Principal — Digital Engagement, Infosys

Coming Up Tomorrow: 

Best Ideas From Bank Innovation 2012- Part 2


Sorry, But You’re No Steve Jobs

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Today is Apple’s 36th anniversary. Appropriately, there was an amusing article in the March 30 Wall Street Journal (Bio as Bible: Managers Imitate Steve Jobs) that described managers who take their admiration of the Apple co-founder beyond inspiration to imitation.

Mindless repetition of another’s actions in hopes of repeating their success may work for a simple task, but not for something as complex and artful as leadership.

Not a new phenomenon

Blatant imitation in the quest for success is hardly a new phenomenon. When I joined the business world in the 1980’s, GE chairman Jack Welch was widely regarded as the prototype for the modern manager. There were a number of factors that contributed to his success, including his contribution to a strong internal culture of developing leaders throughout the company (not to mention the tail wind of a strong economy and stock market during much of his tenure).

But for much of the public and the popular press, he was known simply as “Neutron Jack” in a wry reference to the neutron bomb for his ability to eliminate mass amounts of people while leaving their buildings intact. Welch was not alone. “Corporate raiders” like Carl Icahn, arbitrageur Ivan Boesky, junk bond LBO king Mike Milken and later “Chainsaw” Al Dunlap all grabbed headlines for their particular brands of  cost-cutting to “unlock shareholder value”.

Their ethos was personified in the star of Oliver Stone’s Wall Street– Gordon Gecko, who famously proclaimed that “Greed is good“.

Regardless of the unpleasant (and at times illegal) activities of some, there was a core of truth that many firms and many industries had become bloated with non-productive assets and expenses.

Imitation Without Integration

But other managers blindly imitated these activities, often without  broader context.

Suddenly, managers of every level thought that the key to the corner suite was cost cutting. Never mind that some of those costs were actually investments in their firms’ very future– infrastructure, key activities and key people whose disappearance could prevent paying customers from becoming, well, paying customers any more. Let alone loyal, raving fans.

A unique version of this played itself out in the banking industry too. For sure there were too many competitors with too many expenses to be supported in an efficient market. That’s a big reason why the total number of banks has been cut in half in the past 22 years, as I discussed in my March 26 post Is Bank Merger Mania Imminent?

The New Corporate Buzzwords

But now, the corporate buzzwords that seem to be in favor are some of those favored by Steve Jobs– “innovation”, “ecosystem”, “product focused” and “obsession with perfection”.

Those are all fine traits in the right context, but simply lifting them out of Steve Jobs’s biography and forcing them on your team blindly is not necessarily going to lead your company to become the most valuable in the world.

I recently spent some time with a senior executive who confided to me that her colleague was driving her crazy with his obsessive attention to all the wrong details while major issues have been left unattended. Knowing I can default to sports analogies when trying to make a point, she smiled and said “Let’s put it this way– his team is only scoring two field goals a game, but he’s obsessing over the right shade of color on the uniforms and the selection of halftime music.”

Worse, he had recently read Jobs’s biography and was now using it to justify his unproductively obsessive behaviors.

After all, he was just trying to make the company “insanely great”…

“Sorry, but you’re no Steve Jobs” she wanted to tell him.

Most of us probably aren’t.

Be You Instead

It’s great to pull inspiration from other successful people, but you have to channel that inspiration in a way that is consistent with who you are, and in a way that works for your team.

There was only one Steve Jobs.

Be you instead.

Preview: Bank Innovation Conference

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Here’s where to find me the next couple of days while I’m at the Bank Innovation conference in San Francisco. I’ll report back next week with implications on the intersection of leadership, advice and technology.

Wednesday, March 28, 2012

Session 1:  What Is “Banking” Today?  A Debate on the Future

  • How can banks realize the dream of “holistic” banking considering legacy challenges
  • What do the most successful start-ups tell us about the future
  • Which conventional wisdoms about the future of banking are wrong
  • How does the branch and ATM fit into the concept of the Future Bank?

Panelists:

Noah Breslow, Chief Operating Officer, On Deck Capital

Shawn Budde, Co-Founder & Chief Risk Officer, ZestCash

Dan O’Malley, Founder & CEO, PerkStreet Financial

Jeff Stephens, Founder, Tribed and CBC

Session 2:  New Product Strategies & Possibilities

  • Where the consumers are, now
  • Innovations worth noting and ones worth ignoring
  • How CFPB and Dodd-Frank realities color product design
  • The future of PFM
  • How should “commerce” integrate with “banking”

Panelists:

Philip Jenkins, Chief Operating Officer, Strands Finance

Rafael Lopes, VP, Sr. Product Manager – International Products & Digital Channels, City National Bank

Iker Marcaide, Founder, Peer Transfer

Todd Sandler, Head of Product Strategy & Deposits, ING Direct

James Shanahan, President, Shanahan & Associates, LLC

Josh S. Turnbull, Managing Consultant, Advisory Services,  Center for Financial Services Innovation

Session 3:  Social Banking Without Being Insecure or Annoying

  • Elements of an effective Twitter strategy
  • The mobile piece explored
  • Is it possible to successfully leverage location apps?
  • How does banking become a part of the social media experience?

Panelists:

Kimarie Matthews, VP of Social, Wells Fargo

Josh Reich, CEO, Simple Finance Technology Co. / BankSimple

Eric Rinebold, Industry Principal — Digital Engagement, Infosys

Thursday, March 29, 2012

Session 4:  Channel Agnosticism: Being Everything to Every Customer

  • Getting more consumers to embrace innovation
  • Usage trends
  • Overcoming the challenge of balancing customer wants and legacy system realities
  • Can branches be maximized?
  • What are the operational challenges that need to be overcome in order to be truly channel agnostic?

Presenters:

Ginger Schmeltzer, SVP, Digital Channel Management, SunTrust Banks

Geoff Knapp, Vice President, Online Banking & Consumer Insight, Fiserv

Julie Milbrand, Vice President, Community Banking, Internet Services Group, Wells Fargo

Session 5:  Separating Digital Wallet & Mobile Payment Fact from Fiction

  • One wallet or multiple wallet platforms? What level of integration can we expect or is necessary?
  • What’s out there now? What’s on the way? Where does NFC fit in?
  • Loyalty, points, rewards and virtual currencies
  • The future of cashless payments

Panelists:

Bill Clark, President, Spindle

Mark Fischer, Chief Executive Officer, Inspire Commerce

Michael Garelik, Financial Services Innovation & Mobile and Alternative Payments Specialist

Omar Seyal, Co-Founder, Tagstand

Eric Remer, CEO, PaySimple

Session 6:  Shop-aholic: Integrating Banking Into a Better Shopping Experience

  • Rewards and banking
  • Payments platform implications for bankers and retailers
  • Where do ATMs fit in?
  • How the digital wallet fosters better retailing?

Panelists:

Marc Caltabiano, VP Marketing & Products, Cartera Commerce

Lewis Gersh, Managing Partner, Metamorphic Ventures

Samir Kothari, Co-Founder, Truaxis

Brian Rigney, VP & GM Business Solutions, CashStar

Session 7: The Organic Online/Offline Twitter Ideastorm

  • During this session, we’ll undertake a good, old-fashioned brainstorm, but using newfangled social media with ideas aired live and via Twitter converging into a dynamic blend of innovation and a glimpse of the future.

Session 8:  App Crazy: Postcards From the Edge of Digital Banking

  • Why certain apps work, and certain apps suck
  • App update by device
  • What’s the next new-new thing?
  • Smartphone vs. tablet vs. both

Presenters:

Eric Connors, SVP of Products, Yodlee

Joe Adams, Managing Principal, Hampton Pryor Consulting