This is my shortest post ever. I have sat in numerous financial services conference sessions over the past several days as I try to contemplate all of the ways that the megatrends of social, mobile, analytics and cloud might impact the future of the client-advisor relationship. One of the biggest things for me is to […]
Marketing
How to Rebuild Trust in Financial Institutions
I always enjoy reading Ron Shevlin‘s work. He is a senior analyst with Aite Group, where they say he is “…a recognized thought leader for his pioneering research on right-channeling consumer interactions, the impact of customer advocacy on future purchase intention, and developing sense-and-respond marketing capabilities to improve sales and marketing efforts.” I’ll buy that. […]